Facebook has unveiled its corporate new logo alongside brand strategy. The main reason for the introduction of the new logo from Facebook is to differentiate it as the parent company from the main apps like WhatsApp, Instagram. Facebook also Messenger, Oculus, Workplace, Portal, and Calibra.

According to the survey, only 29% of the Americans answered that WhatsApp and Instagram are owned by Facebook. Facebook clearly want their users to be aware of the applications that they own.

facebook new logo from facebook sign

Facebook New Color representation

Color Brand Representation
Blue Facebook
Green WhatsApp
Black Oculus
Purple, Red, and Orange Instagram


The updated logo features the word “FACEBOOK” in a new font. It alternates the color between blue, green and hues of purple, red and orange — all colors that represent its other brands. Soon they will be including “from Facebook” on their platforms, just to let the users know that Facebook has “shared infrastructure”. “People should know which companies make the products they use,” as per Facebook in blog post-Monday. 

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