TCL Communications, the brand that kept BlackBerry alive so far and provided the device across the world will no longer sell BlackBerry devices from August 2020. TCL Communications and BlackBerry had an agreement for the design and production rights in 2016.
— BlackBerry Mobile (@BBMobile) February 3, 2020
BlackBerry and TCL Communications
BlackBerry is a renowned brand that held 20% of the global smartphone market a decade ago. But now things are not the same anymore. We hardly hear about BlackBerry devices. Brands like Apple, Samsung, Xiaomi, and more rules the smartphone market in the current scenario. BlackBerry smartphones had qwerty-keyboard. But when the full touch screen devices (mainly from Apple) entered the market, the craze of BlackBerry smartphones started to fade away.
With the rise of Apple and Android, the smartphone market was dominated. BlackBerry announced they will no longer be manufacturing smartphones with its own OS and thus an agreement with TCL Communications was signed. Although BlackBerry was releasing smartphones with Android OS, other brands had already taken the market.
On February 3rd, 2020, BlackBerry announced that the agreement between them and TCL Communications will end on August 31, 2020. TCL Communications will not have any rights to design, manufacture or sell any new BlackBerry smartphones.
Is this the end of BlackBerry? Will BlackBerry partner with another company? What are your thoughts on this? Please let us know.
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