Google is a well-established tech firm. With their innovative inventions, they are trying their best to reach out to even more customers in the world. Google already operates the World’s largest mobile platform: Android software. This can be found on 87% of the world’s smartphones, according to International Data Corporation. With the launch of recent flagship smartphone Google Pixel 4 and Google Pixel 4 XL along with other numerous devices on the Google event held on the “Made by Google” event on Oct 15, 2019, Google is on their way to new Wearables.
In the recent Google blog post, Google announced that it’s buying the wearable company Fitbit for $2.1 billion. Fitbit’s hardware is top-notch on the wearable aspect, giving Google “a much better foundation for future Android-integrated wearables devices”. However According to Fitbit, “Fitbit health and wellness data will not be used for Google ads.” Now as Google is teaming up with Fitbit, it’s a strong competition for Apple and Samsung wearables. According to Strategy Analytics 2019, Apple has 46.4% Marketshare, Samsung has 15.9% Marketshare and Fitbit has 9.8% Marketshare, making Fitbit third-biggest smartwatch vendor worldwide. It’s interesting to see what happens on the wearables and its market value of Google in the future.